Welcome to the New Dear Sorella

Hi & Welcome to the new Dear Sorella.

The last few years of Dear Sorella have been an absolute rollercoaster.

We started Dear Sorella as an online women’s clothing boutique in 2020, right in the middle of the pandemic to fill a need in our community and to bring a bit of joy to our lives again. Over our first year of business, we received amazing support and saw huge growth. Unfortunately, like many small retail shops, 2022 did not bring the level of growth we planned for and we ended up with an overload of inventory and a bit of a cash flow issue...

Going through this difficulty forced us to step back from Dear Sorella, reflect on everything we've accomplished and reimagine our vision for Dear Sorella.

So... from now on, we will no longer be classifying ourselves as a retail shop.

Dear Sorella is now a lifestyle company focusing on content, community & events for the modern Canadian woman.

We are beyond excited about this new chapter and are honoured to have you as a part of our Dear Sorella family.

— Sarah & Kristen, Co-Founders